Marlena Hidlay, global strategic marketing manager, Albion Minerals at Balchem (New Hampton, NY), also sees magnesium as a stalwart ingredient with room for growth. The company also introduced a new flavor of magnesium gummies. Each serving of Trace Minerals Blood Pressure Support has just 10 calories and 2 g of carbohydrates, and is gluten free and certified vegan. According to a press release 3, Trace Minerals’ Blood Pressure Support is an orange mango mix-in drink powder that contains 250 mg of magnesium citrate, 90 mg of potassium bicarbonate, and 50 mg of Trace Minerals’ proprietary Ionic Trace Minerals complex. That introduction was one of nine new products added to Trace Minerals’ already extensive product line. He believes the combination of the two high-bioavailable ingredients “may decrease the risk of calcification.”īrandon Johnson, MS, vice president, product innovation, Trace Minerals (Ogden, UT), thinks that “condition specific–related ingredients is a fun and exciting area with a lot of growth potential.” Case in point: earlier this year Trace Minerals introduced a new magnesium dietary supplement to support healthy blood pressure levels. Saly likes the addition of magnesium, “in the perfect ratio with calcium,” to offset the potential problem of calcification leading to heart problems from the use of calcium by itself. The branded ingredient is a unique blend of calcium citrate and magnesium citrate specially designed for calcium fortification and to support optimal bone health. He shares that Gadot Biochemical successfully launched its ingredient Cal2Mag in early 2022. “By far, the fastest-growing product is magnesium,” says Saly. That growth may well rely on companies moving minerals beyond the body basics and into fulfilling consumer expectations for value-added functional and condition-specific ingredient combinations, increased bioavailability, and new delivery methods. But, he says, “there is still room for growth, especially in North America.” (Haifa Bay, Israel), says that during the pandemic the company experienced a peak in demand-increasing at 3%-5%-because, he says, “most customers wanted to secure their stocks.” He observes that even as recently as the beginning of 2022, “we saw optimistic growth in the minerals market, especially in the dietary supplements and functional foods categories that have a higher increase in sales than other categories.”īut then, Russia began its invasion of Ukraine, and according to Saly, the war, combined with supply-chain disruptions and the global energy crisis, created a more conservative scenario, specifically in Europe. 1Ĭompanies are reporting positive responses to the category, too-albeit with some concerns.įor example, Youval Saly, vice president, sales and marketing, Gadot Biochemical Industries Ltd. According to Expert Market Research, the global mineral supplements market is expected to grow at a CAGR of 5% in the forecast period 2022-2027, reaching $14.8 billion by 2026. And that’s because the sales numbers are still encouraging as the essentialness of minerals for basic body functions is undisputed.Ĭertainly, the numbers look good. Suppliers in the minerals market, however, view the mineral supplements category as rock solid rather than on a rocky road. Meanwhile, the war in Ukraine, lingering supply chain issues, the ups and downs of the financial markets, and the threat of inflation worldwide are causing new worry: uncertainty about future consumer demand for dietary supplements. Are we in? Are we out? As we near the end of 2022, the impact of the global pandemic is still making us wary-and weary.
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